OCTOBER IN THE GOLDEN AGE - 1 Unless otherwise noted all times are Eastern Time Zone
For current dollar equivalents consult: www.usinflationcalculator.com
OCT 1 1932 Independent station KNX/Los Angeles increases power from 10,000 to 50,000 watts.
OCT 1 1933 Chevrolet increases the number of NBC affiliates for its Jack Benny Show to 59. (See The 1933-34 Season on this site.)
OCT 1 1933 CBS restores 7½% of the 15% pay cut ordered for all employees in June, 1932.
OCT 1 1934 The Mutual Broadcasting System, (fka The Quality Group), is incorporated with founding stations WOR/Newark, WGN/Chicago and affiliates WLW/Cincinnati and WXYZ/ Detroit. (See Mutual Led The Way on this site.)
OCT 1 1934 WLW/Cincinnati, operating with 500,000 watts, raises its basic one hour rate from $1,000 to $1,200.
OCT 1 1934 FCC approves the move of 100 watt KICK at 1370 kc. from Carter Lake to Davenport, Iowa, and the change of its call sign to WOC. (See Three Letter Calls on this site.)
OCT 1 1935 Kate Smith begins a year of 15 minute shows on CBS Tuesday-Wednesday-Thursday nights for A&P Stores. (See Kate’s Great Song on this site.)
OCT 1 1936 After seven years sponsorship by its Fleischmann Margarine, Standard Brands switches sponsorship of Rudy Vallee’s Variety Hour on NBC to its Royal Gelatins and Puddings.
OCT 1 1937 Chicago Tribune European correspondent William L. Shirer is appointed Central European representative for CBS News.
OCT 1 1938 Tommy Riggs with his Betty Lou alter ego begin the first of four short multi-network series. .
OCT 1 1938 Jack Benny’s Sunday night NBC show leads all network programs with 113 stations carrying it, Al Jolson’s Lifebuoy Show and Edward G. Robinson’s Big Town, both Tuesday night on CBS, are each second with 112 stations.
OCT 1 1939 The NAB puts its sweeping self-regulatory code into effect for all members governing news, controversial issues, children‘s, educational and religious programs and length of commercials.
OCT 1 1939 Mr. District Attorney, Bob Hope’s successful summer replacement, begins a six month run on Blue before moving to NBC for eleven seasons. (See Wednesday’s All Time Top Ten on this site.)
OCT 1 1940 General Electric assumes control of its WGY/Schenectady after nine years of NBC management but the network continues to manage GE”s KGO/San Francisco and KOA/Denver.
OCT 1 1940 Cesaro Petrillo, brother of AFM President James Petrillo, is named Music Director of CBS-owned WBBM/Chicago. (See Petrillo! on this site.)
OCT 1 1941 Pioneer Westinghouse station KDKA/Pittsburgh shifts from Blue to NBC but retains the Lowell Thomas nightly newscast on Blue. Former NBC affiliate WCAE moves to Mutual and indie KQV becomes Blue’s affiliate.
OCT 1 1941 Red Barber, Bob Elson and Bill Corum announce Gillette’s broadcasts of the “subway” World Series between the New York Yankees and Brooklyn Dodgers on Mutual which registers an overall 32.8 CAB rating.
OCT 1 1941 The labor dispute between the AFM and NBC affiliate WSMB/New Orleans is settled allowing NBC to promptly reinstate late night dance band remotes on the full network. (See Big Band Remotes on this site.)
OCT 1 1941 Vocalist Ginny Simms, 28, leaves the Kay Kyser troupe for a successful solo career.
OCT 1 1942 The U.S. Office of War Information buys eight hours daily on four stations in Anchorage, Fairbanks, Juneau and Ketchikan to entertain and communicate with troops stationed in Alaska.
OCT 1 1942 Crossley’s Cooperative Analysis of Broadcasting, (CAB), radio listening surveys add coincidental polling to its established recall method.
OCT 1 1942 The Federal Trade Commission prohibits Sterling Drug’s Dr. Lyons Tooth Powder from using the slogan, “Do as your dentist does - use powder.”
OCT 1 1943 Art Linkletter, 31, becomes the host of People Are Funny for the stunt show’s next 18 successful years. (See People Are Funny on this site.)
OCT 1 1943 A second round of newsprint limits mandated by The Federal Printing & Publishing General Limitation Order of 1942 takes effect forcing newspapers to reduce their size.
OCT 1 1944 The elaborate Radio Hall of Fame opens its second season on Blue with a bi-coastal program featuring with Ed Wynn, his son Keenan, the Andrews Sisters, Ted Husing, Alexander Knox, Geraldine Page, Alfred Newman’s orchestra and Paul Whiteman’s orchestra. (See Radio Hall of Fame on this site.)
OCT 1 1944 Jack Benny opens the 1944-45 season on NBC for his new sponsor, American Tobacco’s Lucky Strike cigarettes, with guest Fred Allen while General Foods’ Kate Smith Hour on CBS counters with the cast of Can You Top This? and Helen Hayes as guests. (See Lucky Gets Benny and Sunday At Seven on this site.)
OCT 1 1944 CBC’s Trans-Canada network carries the new Jack Benny show without commercials because American Tobacco doesn’t market products in the country.
OCT 1 1944 Fred Allen, 50, ordered by doctors not to resume his Texaco Star Theater on NBC, is replaced by tenor James Melton and pianist Alec Templeton.
OCT 1 1944 Like NBC’s earlier move, CBS bans “cow-catcher“ and “hitch-hike” commer-cials at the beginning and end of its programs.
OCT 1 1944 Ted Cott’s Crime Quiz becomes the first program from WNEW/New York City to be adapted on WABD(TV) in an agreement that will feature a television version of one of the radio station’s programs every three weeks.
OCT 1 1945 The first Armed Forces Radio Service station within the Japanese home-land, Radio Okinawa, begins operations.
OCT 1 1945 FCC rescinds its 1942 order and mandates all stations resume full-power operation.
OCT 1 1945 Newspaper acquisitions of radio stations continues as The Philadelphia Bulletin buys WFIL/Philadelphia for $1,900,000 and The Boston Herald -Traveler pur-chases WHDH/Boston for $850,000.
OCT 1 1945 After 15 years on the CBS weekday morning schedule, the network moves its 30 minute American School of The Air to 5:00 p.m.
OCT 1 1945 NBC’s Carnation Contented Hour broadcast is cancelled when its musicians fail to appear on orders from union chief Petrillo claiming that the network’s New Orleans and Chattanooga affiliates are “unfair.”
OCT 1 1946 Miles Laboratories drops John W. Vandercook from its nightly NBC News of The World and names Morgan Beatty its anchor. (See Multiple Runs All Time Top Ten on this site.)
OCT 1 1947 Billed as the first major attraction to be offered to local stations on a co-op basis, ABC debuts The Abbott & Costello Show at a reported average cost per affiliate of $300.
OCT 1 1947 Jack Benny’s former summer replacement, The Jack Paar Show, begins a 13 week run on ABC.
OCT 1 1947 AFRA refuses to allow Cecil B. DeMille to appear on ABC’s Vox Pop because the union expelled him three years earlier.
OCT 1 1947 AFM head Petrillo lifts his ban on the Rochester Symphony Orchestra appearing on the Continental FM Network after sponsor Stromberg-Carlson defies the ban with non union musicians. (See Petrillo! on this site.)
OCT 1 1947 NBC-TV refuses to carry a video version of Mutual’s Meet The Press, claiming the program is, “…too controversial.”
OCT 1 1948 Dinah Shore rejoins Eddie Cantor’s show for $1,250 a week with the option to appear anywhere else she wants.
OCT 1 1948 CBS discontinues its shortwave service to the 126 station Cadena de los Americas network serving Central and South America.
OCT 1 1948 The U.S. State Department takes over programming The Voice of America from NBC and CBS and assuming the 225 employees involved.
OCT 1 1948 William Sweets, National President of the Radio & Television Directors Guild union, resigns after refusing to sign the group’s non-Communist affidavit.
OCT 1 1949 Carnation Contented Hour star Buddy Clark, 37, is killed in a Los Angeles private plane crash.
OCT 1 1950 NBC-TV interconnects 14 more stations bringing live television to 47 cities - reaching as far west as Kansas City and Jacksonville to the south.
OCT 1 1951 Chicago stations WLS and WENR readjust their time sharing of the 50,000 watt facility at 890 k.c. - Prairie Farmer magazine’s WLS has weekdays from 5:00 a.m. to 3:00 p.m., 6:00 to 6:30 and 7:00 to 8:00 p.m., all day Saturdays and Sundays from 8:00 a.m. until noon. ABC’s WENR has all the remaining hours.
OCT 1 1951 Mutual reports that 3,250 local sponsors bought its Game of The Day broadcasts on a co-op basis during the 1951 baseball season.
OCT 1 1951 Switching problems at KELP/El Paso are blamed for the mayor’s speech on city water problems being fed for broadcast to 182 Liberty Broadcasting System affiliates.
OCT 1 1952 The FCC’s first competitive television license “post thaw” hearings since September, 1948, begin in Washington.
OCT 1 1952 Gillette sponsors the World Series on 560 Mutual affiliates plus 100 inde-pendent stations in addition to 64 NBC-TV affiliates and four television stations with ownership interests in Mutual.
OCT 1 1952 Comedian Abe Burrows is among 41 persons linked with the Communist party in U.S. House Un-American Activities Committee hearings into party infiltration in broadcasting.
OCT 1 1953 Singer Frank Munn, 58, billed for years as The Golden Voice of Radio, dies of a heart attack. (See Frank Munn’s Golden Voice on this site.)
OCT 1 1953 U.S. Treasury Department reports 2,900 stations donate time each week for its transcribed Guest Star program to sell Defense Bonds.
OCT 1 1953 Sportscaster Vin Scully, 26, replaces Red Barber for NBC-TV’s World Series coverage when Barber refuses to work for $250 a game.
OCT 1 1953 Mutual begins its new schedule of 18 “star“ programs given to affiliates for local sale in lieu of cash payment for carrying network shows. Included in the weekly package are Mr. District Attorney, Counterspy, Bulldog Drummond, High Adventure with George Sanders, Starlight Theater starring Madeline Carroll and Edward Arnold’s Spotlight Story.
OCT 2 1932 Elaine Carrington’s longtime multi-network weekday serial Pepper Young’s Family begins as the weekly half-hour drama Red Davis on Blue.
OCT 2 1932 Columbia Records offers local stations an early form of "Per Inquiry" com-mercials: Four minute transcribed programs selling its records through the stations for 25 cents each with the stations keeping 8½ cents of every sale.
OCT 2 1933 The Columbia News Service opens under the direction of former CBS publicity chief Paul White in response to the Associated Press edict banning its members from providing news to broadcasters.
OCT 2 1935 Ford Motors sponsors the Detroit Tigers vs. Chicago Cubs World Series on 194 U.S. and Canadian stations, paying $100,000 to Major League Baseball for the rights and $225,000 to the four networks.
OCT 2 1935 Transradio Press posts a reporter and shortwave transmitter at World Series games to provide play by play accounts of the games to its clients.
OCT 2 1935 WGN/Chicago unveils its new $600,000 studio complex and 588 seat theater in the downtown Loop next to its ten year old studios in the Tribune Tower.
OCT 2 1938 Meredith Willson’s Signal Oil Carnival, a weekly NBC West Coast program, becomes the first show originated from the network’s new Hollywood studios at Sunset & Vine. (See Meredith Willson on this site.)
OCT 2 1939 With increased expenses covering the European war, United Press invokes the emergency clause in its contracts calling for a 12½% increase in subscription fees; International News Service follows with a 15% increase.
OCT 2 1939 NBC issues new network rate card raising the rates for 30 affiliates and lowering them for 15.
OCT 2 1939 Carleton E. Morse’s I Love A Mystery opens sporadic eight season multi-network run.
OCT 2 1939 Basil Rathbone and Nigel Bruce recreate their signature film roles as Holmes and Watson on Blue in the first of seven multi-network seasons of The Adventures of Sherlock Holmes.
OCT 2 1940 FCC authorizes KYW/Philadelphia to increase its power to 50,000 watts.
OCT 2 1940 Gillette pays Major League Baseball $100,000 for broadcast rights to the Cincinnati vs. Detroit World Series and another reported $150,000 for Mutual’s 253 station network to carry the games reported by Bob Elson and Red Barber.
OCT 2 1940 For the second year, Mutual permits General Electric’s two shortwave stations, WGEO and WGEA, to relay its World Series broadcasts to Europe.
OCT 2 1940 WNEW/New York City advertises its disc jockey Martin Block as earning one of the 500 highest salaries in the United States.
OCT 2 1941 Eddie Cantor returns to NBC from CBS for his remaining 14 years in Network Radio.
OCT 2 1941 Fanny Brice reunites with Frank Morgan on NBC’s Maxwell House Coffee Time. (See Baby Snooks and Good News on this site.)
OCT 2 1941 Garry Moore, 26, opens Blue’s 26 week Thursday night quiz from Army camps, Service With A Smile.
OCT 2 1942 The FTC orders the makers of Dr. Lyons Tooth Powder to stop using the statement in its radio commercials, “Do as your dentist does - use powder.”
OCT 2 1942 Network Radio prime time program production costs are released - NBC’s Jack Benny at $18,000 is the most expensive per week, Major Bowes’ Original Amateur Hour tops the CBS list at $17,000 and Blue’s is $5,000 for Walter Winchell’s Jergens Journal.
OCT 2 1943 The Third War Loan Drive ends with Kate Smith named radio’s top sales-person with $37.0 Million in bonds sold and Ralph Edwards' Truth Or Consequences the runnerup with $34.0 Million in sold bonds to its credit.
OCT 2 1943 Can You Top This? celebrates its first anniversary on NBC with a special Saturday night “testimonial dinner” broadcast honoring 18th Century joke book king Joe Miller from the historic Murray Hill Hotel beginning at midnight. (See Can You Top This? on this site.)
OCT 2 1944 The NAB announces that it will distribute recordings of The Liberty Bell chiming to all member stations for play on V-E Day. (See V-E Day (Very Early) on this site.)
OCT 2 1944 FCC approves the sale of WLIB/New York City to The New York Post for $250,000.
OCT 2 1944 The Canadian Broadcasting Corporation cancels The Jack Benny Program when sponsor Lucky Strike is mentioned outside of regular commercial time which the CBC normally covers with public service spots.
OCT 2 1944 Six members of Ray Noble’s Chase & Sanborn Hour orchestra escape injury in the California forced landing of their Army transport when returning from the NBC broadcast at a New Mexico air base.
OCT 2 1945 Bob Hope’s Pepsodent Show begins the first postwar contest offering major prizes - 20 new Jeeps for best completions of the sentence, “We should not cash in our War Bonds because….”
OCT 2 1945 Judge Justin Miller succeeds J. Harold O’Brien as NAB President.
OCT 2 1945 Random network work stoppages by the musicians union spur reports that AFM President Petrillo is attempting to form a coalition with the major technical unions - NABET and IBEW - with himself as its head. (See Petrillo! on this site.)
OCT 2 1946 Kay Kyser’s Kollege of Musical Knowledge, an hour long program on NBC for nine years, is trimmed to 30 minutes. (See Wednesday’s All Time Top Ten on this site.)
OCT 2 1946 After five year hiatus, sponsor Lewis-Howe’s Tums returns giveaway show Pot O Gold to Network Radio on ABC - but cancels after 26 weeks.
OCT 2 1946 Information Please leaves NBC after six seasons and moves to CBS where it plummets in the ratings out of the season’s Top 100. (See Information Please on this site.)
OCT 2 1947 C.E. Hooper conducts its first telephone coincidental survey of television viewers in New York City during the third World Series game between the New York Yankees and Brooklyn Dodgers carried by all three local TV stations for a 34.5 rating.
OCT 2 1947 Al Jolson, 61, returns to The Kraft Music Hall after a 13 year absence, replacing Bing Crosby as the show’s host for two seasons. (See Thursday’s All Time Top Ten on this site.)
OCT 2 1948 A ten-year old girl, taken to a Boston remote of the CBS quiz show Give & Take by her mother, is spotted by host John Reed King and asked to identify the show’s jackpot sound - she replied a pencil sharpener and won $5,750.
OCT 2 1948 The machine-operated NBC chimes malfunction and continue ringing through the first three minutes of the network’s Morton Downey Show.
OCT 2 1948 Twin City taverns equipped with television sets charge a $2.50 “minimum” during KSTP-TV’s broadcast of the Minnesota vs. Nebraska football game.
OCT 2 1949 Edgar Bergen and Red Skelton join Jack Benny and Amos & Andy by moving from NBC to CBS.
OCT 2 1949 Aldrich Family creator Clifford Goldsmith writes the initial episode of the television adaptation of his sitcom for NBC-TV. (See The Aldrich Family on this site.)
OCT 2 1949 NBC’s KNBH(TV)/Los Angeles expands its operations from five to seven days a week.
OCT 2 1950 Liberty Broadcasting System begins fulltime service offering 10½ hours of programs to its 240 affiliates.
OCT 2 1950 CBS weekday giveaway show Strike It Rich broadcasts for five days from the New England Foods Show at Boston Garden.
OCT 2 1950 A video version of Horace Heidt’s Youth Opportunity Program debuts on CBS-TV.
OCT 2 1950 A six week Pittsburgh newspaper strike stimulates a marked increase in newscasts from the city’s radio and television stations and results in a revenue windfall.
OCT 2 1951 The U.S. State Department confirms the building of ten high powered antennas to combat Soviet jamming and increase the coverage of The Voice of America 14 fold at a cost of $41.2 Million.
OCT 2 1952 The Democratic Party complains to the FCC about the Republicans’ $2.0 Million saturation spot campaign for General Eisenhower in 12 key states, charging collusion among major advertisers who control most of radio and television prime time allowing the GOP’s commercial blitz.
OCT 2 1953 NBC changes its system cue preceding its familiar chimes from, “This is NBC, the National Broadcasting Company,” to, “This is the NBC Radio Network.”
OCT 2 1953 CBS introduces Stage Struck, an hour long revue of Broadway attractions hosted by Mike Wallace.
OCT 2 1953 Ziv’s World Broadcasting System sets a new record for transcription services with 1,000 subscribing stations. (See Fred Ziv - King of Syndication on this site.)
OCT 2 1953 Capitol Records ends terminates its transcription service after seven years and proposes to sell the library’s 700 recordings to its subscribing stations. (See “By Transcription…” on this site.)
OCT 3 1932 NBC boasts that its first nine months’ advertising revenue beats The Saturday Evening Post’s billings, $20.49 Million to $18.87 Million.
OCT 3 1932 Bulova reports it spends $250,000 annually for ten-second time signal radio announcements.
OCT 3 1934 Ford pays $100,000 to Major League Baseball for the rights to the Detroit Tigers vs. St Louis Cardinals World Series broadcast by CBS, NBC and Blue which add another estimated $275,000 to the auto company’s total bill.
OCT 3 1934 Proponents of non-commercial, educational and religious broadcasting conclude the first week of FCC hearings for their demands to be allocated 25% of broadcast frequencies with the President of The National Educational Association warning of, “…a great and growing dissatisfaction with commercial radio.”
OCT 3 1934 Actress Mary Pickford debuts in a successful 26 week dramatic anthology series on NBC.
OCT 3 1935 More stations leave the Press-Radio Bureau as its rigid structure delays news from the Italian-Ethiopian War. (See The Press-Radio Bureau on this site.)
OCT 3 1935 Chrysler Corp. assembles a 34 station network headed by WOR/Newark and CKLW/Windsor-Detroit for an hour long noontime program headlined by Amos & Andy and Lowell Thomas to introduce its new Plymouth automobile models.
OCT 3 1935 FCC determines the contested 1400 kc. frequency in Brooklyn, New York, be split between the existing WBBC and a new station to be constructed by The Brooklyn Eagle.
OCT 3 1936 Saturday Night Serenade, Pet Milk’s answer to competitor Carnation’s Contented Hour, begins nine season run on CBS.
OCT 3 1937 International Silver's dramatic anthology Silver Theater opens its sporadic ten year run late Sunday afternoons on CBS
OCT 3 1937 Hollywood Playhouse with rotating leads Tyrone Power, Charles Boyer and Herbert Marshall opens on Blue for two season run before moving to NBC for an additional year.
OCT 3 1938 CBS and NBC estimate that that 18 day European crisis in September cost a combined $160,000 in direct expenses plus another $40,000 in rebates to advertisers whose programs were interrupted or preempted.
OCT 3 1938 The Rochester, New York school board cancels its weekly Let’s Sing program for elementary school children on WHEC when the AFM local insists that a standby union piano player be employed. (See Petrillo! on this site.)
OCT 3 1939 The NAB Code Committee rules the controversial broadcasts of Catholic priest Charles Coughlin, Unitarian minister Walton Cole and Jehovah Witness spokesman Joseph Rutherford violate the code by blasting other religions and advocating social change.
OCT 3 1939 WNEW/New York City cancels Martin Block’s Tuesday night big band remotes when the AFM prohibits the broadcasting of one night stands.
OCT 3 1940 Former Louisiana Governor James Noe, owner of WNOE/New Orleans, is indicted by a Federal Grand Jury for income tax evasion.
OCT 3 1941 NBC surprises the industry by replacing late night band remotes with programs produced by its owned stations and local affiliates. (See Big Band Remotes on this site.)
OCT 3 1941 Bob Hope files for an injunction to prevent his gag writer, Jack Douglas, from submitting material to Red Skelton’s NBC show.
OCT 3 1942 The AFM’s recording ban causes General Foods to cancel the Saturday morning transcribed repeats of its Thursday night Aldrich Family broadcasts on 55 stations. (See The Aldrich Family on this site.)
OCT 3 1942 Can You Top This? begins its eleven season multi-network run on NBC for Colgate Palmolive Peet while remaining on WOR/New York City once a week for Colgate‘s Kirkman Soap. (See Can You Top This? on this site.)
OCT 3 1943 General Foods announces a week’s delay starting the new season of Jack Benny’s program on NBC due to the comedian’s extended tour entertaining troops overseas.
OCT 3 1944 Elaine Carrington’s weekday soap opera Rosemary begins its eleven year multi-network run on NBC.
OCT 3 1945 Claiming “typographical errors” in its September 20th commercial television channel allocation decree, the FCC “discovers” 90 corrections needed in the 140 metropolitan areas.
OCT 3 1946 NBC-TV pays $6,500 for the Brooklyn Dodgers vs. St. Louis Cardinals playoff game won by St. Louis for the National League championship.
OCT 3 1946 Singer-comedian Dennis Day, 30, debuts in his successful sitcom, A Day In The Life of Dennis Day, destined for five year run on NBC.
OCT 3 1947 FCC announces a record six month schedule of 346 application hearings to be held for new AM, FM and TV stations.
OCT 3 1948 International Silver moves its Adventures of Ozzie & Harriet from NBC to CBS. (See Ozzie & Harriet on this site.)
OCT 3 1948 NBC’s Fred Allen offers $5,000 to any listener who can prove he or she lost a prize on his competing program, ABC’s Stop The Music!, as a result of listening to him. (See Stop The Music! on this site.)
OCT 3 1948 The prestigious Philco Television Playhouse with a total budget of $17,000 per week debuts on NBC-TV, fed live to seven stations and sent by kinescope film to another ten.
OCT 3 1948 Network Radio veteran Russ Morgan stars in television’s first big band show, a weekly half-hour on NBC-TV sponsored by Admiral Radio & Television Corp.
OCT 3 1949 Liberty network introduces a two hour game show, Musical Bingo, to fill the afternoon time occupied by baseball broadcasts during the summer.
OCT 3 1949 Cowles Broadcasting sells jts WOL/Washington, D.C., to competitor WWDC.
OCT 3 1949 Mutual revives Carleton E. Morse’s I Love A Mystery for a three season nightly run of new transcribed productions of Morse’s previously broadcast scripts.
OCT 3 1951 CBS makes an unprecedented Network Radio move by offering its Wednesday night Red Skelton Show available for single broadcast sponsorship at $23,500 per week.
OCT 3 1951 William Gargan begins his five year contract with NBC starring as Barrie Craig, Confidential Investigator on both radio and television. (See The 1951-52 Season on this site.)
OCT 3 1951 Hadacol producer LeBlanc Corporation files for Chapter 10 reorganization in New York City after the FTC charges it with false advertising in claims that it treats cancer, tuberculosis and heart disease. (See Hadacol on this site.)
OCT 3 1952 FCC Broadcast Bureau issues its opposition to the merger of ABC with United Paramount Theaters citing conflicts of interests.
OCT 3 1952 Three bandits raid the New York offices of NBC during the lunch hour and escape with $4,000 in cash.
OCT 3 1952 CBS-TV’s My Friend Irma becomes the first program to originate from the new CBS Television City in Los Angeles.
OCT 3 1952 Ten year radio hit Mr. & Mrs. North debuts on CBS-TV with its radio co-stars, Richard Denning and Barbara Britton. (See Tuesday’s All Time Top Ten on this site.)
OCT 4 1933 Movie actress Irene Rich,42, begins her eleven year multi-network series of programs for Welch’s Grape Juice on Blue
OCT 4 1935 Striking engineers shut down WDAS/Philadelphia from 1:30 p.m. until 9:15 p.m. when station management signs a new union contract.
OCT 4 1935 Attorneys for KFWB/Los Angeles disc jockey Al Jarvis notify WNEW/New York City that Jarvis has copyrighted the term, “The World’s Largest Make Believe Ballroom,” used by WNEW’s Martin Block.
OCT 4 1936 General Foods moves Jack Benny’s Sunday evening show from the Blue Network to NBC. (See Sunday At Seven on this site.)
OCT 4 1936 Phillips H. Lord introduces his human interest show, We The People on Blue, beginning 15 year multi-network run.
OCT 4 1936 Singing bandleader/comedian Phil Harris debuts as a cast member on the Jack Benny Program.
OCT 4 1937 Frank McNinch becomes Chairman of the FCC and pledges, "...an open and transparent commission."
OCT 4 1937 Mary Margaret McBride, previously known to listeners as Martha Deane on WOR/New York City, begins a CBS commentary series under her own name.
OCT 4 1937 Barney Pressman, owner of Barney’s Clothes, Inc., sues WNEW/New York City for $106,000 claiming the station shorted his series of sponsored programs from two to four minutes each from 1934 to 1936.
OCT 4 1938 FCC backs down and votes to reconsider its profanity test case against WTCN/Minneapolis-St.Paul for carrying the Blue Network dramatization of Eugene O’Neill’s Beyond The Horizon containing the words “damn” and “hell”.
OCT 4 1939 Mutual begins exclusive coverage of the World Series on 151 stations - including 43 NBC affiliates and eleven CBS stations - sponsored by Gillette which paid $225,000 for the rights.
OCT 4 1939 Sponsor Grove Laboratories begins Wednesday night transcribed rebroadcasts of its Monday night Blue Network Adventures of Sherlock Holmes on WOR/New York City.
OCT 4 1940 NBC’s Board of Directors meets to make its disposed programming chief John F. Royal the new Vice President in charge of Television, Shortwave, FM and Facsimile.
OCT 4 1940 Brown & Williamson’s Wings cigarettes opens its Friday night aviation melodrama Wings of Destiny on NBC with the weekly giveaway of a new Piper Cub airplane to the listener who writes a winning testimonial letter and then answers the telephone when the program calls.
OCT 4 1941 Armstrong Cork Company’s light drama anthology, Theater of Today, begins its 13 year run at noon Saturdays on CBS.
OCT 4 1942 The transcribed West Coast rebroadcast of NBC’s Jack Benny Program is cancelled when the AFM demands that “live talent” be used, despite the show’s offer to double the musicians‘ pay. (See Petrillo! on this site.)
OCT 4 1942 Fred Allen’s Texaco Star Theater on CBS is cut from 60 to 30 minutes. (See The 1942-43 Season on this site.)
OCT 4 1942 Arthur Godfrey, morning personality on CBS-owned WJSV/Washington and WABC/New York City, joins the cast of Fred Allen’s Texaco Star Theater until Allen fires him after six weeks . (See Arthur Godfrey on this site.)
OCT 4 1942